Prince William partners up with YouTube - after Harry's multimillion pound deal with Netflix
has officially partnered up with to produce his Earthshot Prize content, it has been announced. The Prince of Wales, 40, set up the Earthshot Prize in 2020 in a bid to find 'extraordinary solutions to the world's greatest environmental challenges'. It has now been announced that, as part of a two year partnership, The Earthshot Prize will work with YouTube to produce content which 'inspires users to drive action against with stories of urgent optimism from around the world.' Content will include mini-documentaries and Q&As with the finalists of the awards to YouTube Shorts and creator collaborations. The partnership comes after Harry reportedly pocketed 88million as part of a multi-year deal with streaming giant Netflix, which produced his recent docuseries with Meghan Markle. As part of Prince William's collaboration with the video giant, YouTube will 'support the growth of The Earthshot Prize YouTube channel' and build an engaged sustainability community. Meanwhile the organisation will also work to help the Prize reach younger and more international audiences who care passionately about climate change. Pedro Pina, Head of YouTube Europe, Middle East and Africa, said: 'Sustainability matters to us, it matters to the creator community that calls YouTube home and it matters to viewers, particularly younger viewers who are demanding we all take greater care of our planet. 'Our vision is to make YouTube the world's leading destination for awareness, education, and action on the global climate crisis and partnering with The Earthshot Prize allows us to raise the voices of authoritative experts on this important issue.' He continued: 'It also provides an opportunity to spotlight and celebrate the innovative solutions presented by the finalists for this year's award.' Meanwhile Hannah Jones, CEO, The Earthshot Prize, said: 'At The Earthshot Prize we want to incentivise innovation and change to help repair our planet and partnering with YouTube, one of the world's biggest platforms, allows us to do that on a truly global scale. 'We look forward to collaborating on exciting content that will inspire urgent optimism and action and help audiences better understand the climate challenges we face.' The Prince and will travel to later this year for the final of William's environmental award. During the event the five winners of The Earthshot Prize 2023 will be awarded 1million. The couple will travel to the south east Asian country in November after it was selected as the destination of the third annual awards ceremony for the Prince's Earthshot prize. The Sussexes released their $100 million docuseries Harry & Meghan with the streaming giant Netflix last December. And last month, it was reported the Duke and are in talks to front a new documentary which will see them meeting communities in South Africa. The reports and Meghan Markle, 41, will be shown helping to build houses in the villages they will visit with the series thought to take a 'humanitarian' focus as Meghan brings awareness to safe birthing practices. A source told the newspaper: 'The cameras will follow [The Sussexes] as they visit compounds and share medical education'. They added the production will be a combined project from Netflix and the couple's Archewell Foundation. The source revealed: 'Meghan is particularly keen to share information about giving birth safely with the women she meets.' Harry and Meghan's reported project in South Africa will be their third in conjunction with Netflix, following their bombshell six-part docuseries in December 2022 and their 'Live to Lead' series, which aired on New Year's Eve in 2022. It will follow the couple's 'return to South Africa', according to the source, following their royal tour which saw them visit the nation in 2019.