What's That Secret Message Hidden in the New Wendy’s Logo?

Wendys, the American fast-food chain best known for square hamburger patties and its now-deceased founder Dave Thomas, is trying to reinvent itself. Earlier this year, Wendys rolled out a new, simpler logo for its stores and packaging: Wendys, the American fast-food chain best known for square hamburger patties and its now-deceased founder Dave Thomas, is trying to reinvent itself . Earlier this year, Wendys rolled out a new, simpler logo for its stores and packaging: Its a tangible symbol of change, explained chief marketing officer Craig Bahner when the logo was first unveiled. But theres a less obvious symbol hidden in there, as well. Do you see it? Take a closer look at the ruffles on Wendys collar: Her collar appears to spell mom. See it? MORE FROM QUARTZ: Is K-Pop the Latest Victim of the Weakening Yen? The Foxconn of Fashion Eyes Paris, London and Milan Online Travel Bookings Expected to Reach All-Time High This Summer: $54 Million Its one of those seemingly subliminal messages that, now that its been pointed out ( by the blog Stock Logos over the weekend), cant be unseen. However, Wendys says were reading too much into her collar. We are aware of this and find it interesting that it appears our Wendy cameo has mom on her ruffled collar, spokesman Denny Lynch wrote in an email to Quartz. We can assure you it was unintentional. Nevertheless, Wendys is likely to enter the pantheon of logos with hidden messages, alongside FedEx, Amazon, and many others . And youll never look at a take-away bag from Wendys the same way againwhich, for the privately held company trying to reinvent its image, may not be a bad thing. TheAtlantic.com 2025 The Atlantic Monthly Group. All Rights Reserved. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply