Growing influence of skit makers threatens comedy shows
Nigeria has witnessed a comedy revolution that has taken the entertainment industry by storm. This can be attributed to ski makers- individuals who create and share short comedy videos on various social media platforms. These skit makers have not only captured the attention of millions of Nigerians but have gained international recognition for their unique style of humour and storytelling. One of the key factors contributing to the growing influence of skit makers is the accessibility and widespread use of social media platforms in Nigeria. Platforms such as Instagram, YouTube, and TikTok have provided a space for these talented individuals to showcase their comic skills and reach a vast audience. Through these platforms, skit makers have been able to connect with fans, gain followers, and even collaborate with established celebrities and brands. These new genres of comedians have to create engaging and funny content to capture an average social media user. They also highlight trending topics and create skits with life lessons. Skit makers have also become a significant part of the marketing and advertising industry in Nigeria. Many brands have recognized skit makers' influence and their ability to engage with a younger demography. A report by Dataleum, a global talent accelerator show, titled The Skit Making Industry in Nigeria', named Broda Shaggi, Cute Abiola, Taaooma, Brain Jotter, Mr Funny and Mr Macaroni among the top eight most engaging content creators on Instagram who are turning jokes into billions and making huge impacts in the fast growing industry. The creative sector, according to the report, has been ranked as one of the top jobs creating sectors of the economy for the youth. And the third largest entertainment industry in Nigeria, with a net worth of over N50 billion. Moreover, skit makers have been instrumental in shaping Nigerian pop culture. Their witty dialogues, humorous situations, and relatable characters have become part of everyday conversations, both online and offline. The influence of skit makers can be seen in the adoption of catch-phrases, mimicry of popular characters, and the overall impact they have on shaping public opinion and social trends. Beyond their comic prowess, some skit makers have also used their platforms to address social issues and advocate for positive change. They have tackled topics such as corruption, social inequality, and political issues in a satirical manner, effectively using humour as a tool for social commentary. This blend of comedy and social consciousness has resonated with many Nigerians, as skit makers are often able to highlight societal challenges and provoke critical thinking through their content. Following this, Kwara State Governor, Abdulrahman Abdulrazaq, appointed Popular online comedian Abdulgafar Ahmad, aka Cute Abiola, as his Special Assistant on Creative Industries. How has it affected stand up comedy? Before now, the Nite of a Thousand Laughs show, created by veteran showbiz entrepreneur, Opa Williams defined the Nigerian comedy space. That era was dominated by the likes of Ali Baba, Basket Mouth, Okey Bakassi, AY, I Go Die, and Seyi Law, among others, who have also created periodic shows where they gather crowds to sell humour. Following the rise of social media applications which has given birth to a new generation of professionals, the future of traditional stand up comedy remains threatened as the world now prefers popularity to talent. As the Nigerian comedy revolution continues to gain momentum, skit makers are increasingly being recognized as influential figures in the entertainment industry. Their ability to entertain, engage, and inspire has propelled them to the forefront of popular culture in Nigeria. With their growing influence, skit makers are not only shaping the comedy landscape but redefining the boundaries of creativity and humour in the Nigerian entertainment industry. Speaking with DAILY POST in an interview, an Akure-based upcoming comedian and MC, Olaniyi Babajide, known as MC Nee said skit making is not in any way a threat to stand up comedy. Skits threatening stand up comedy is a very wrong assumption. I dont know where the theory that one is affecting the other came from because people watch skits and still attend shows. "We are still selling out all our show tickets. Everyone has their own fans too just like the online skit makers. So no one is suppressing the other. "I will just advise my fellow comedians to always ensure they are up to date to avoid being left behind and avert the said future threats of skit comedy," he said.